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The end-to-end launch checklist

Print this. Stick it on the wall. Don't launch ads until every box in Phase 1–3 is ticked. Phases 4+ continue after launch.

Print this checklist

Phase 0 — Software prep (1 evening)

• Install Python 3.11+ and uv
• Download + unpack the operator
• uv sync & playwright install chromium
• Get an Anthropic API key, add $5 credit
• Fill in ANTHROPIC_API_KEY in secrets.env
• Run python -m orchestrator.rag build
• Run a --dry-run of full_pipeline end-to-end. Read the output.

Phase 1 — Account & trust foundation (week 1)

• Personal Facebook profile in clean standing (not warned, not restricted)
• Create Business Manager at business.facebook.com/overview with a fresh-to-FB email
• Add a backup admin profile with full BM accessThis is the single most-skipped step. Don't skip it.
• Create your first ad account; set correct timezone + currency
• Add payment (real card with history, not freshly-issued)
• Create at least one Facebook Page tied to the BM
• Run fb_warmup_profile(minutes=10) daily for 5–7 daysOr do it by hand: scroll, like, comment, watch a Reel
• Boost an organic Page post for $1–5 to put a clean transaction on the account
• Read Facebook's Ad Policy quick-reference

Phase 2 — Pick offer + spy (1 day)

• Sign up to Clickbank and Digistore24
• Pick a niche (health / make-money / dating / spirituality)
• Shortlist 3 offers (Gravity 20–100, payout $30+, real-looking salespage)
• Pick one to commit to. Save the hop link.
• Open FB Ad Library, search the niche + competitor product names
• Save 5 reference ads currently running for 30+ days
• Fill the 5-field extraction table (hook / angle / proof / CTA / lander style) for each
• Identify the dominant angle (the one repeating across winners)

Phase 3 — Lander + tracking + creative (2 days)

• Buy a clean .com domain
• Build the pre-lander (quiz/article/VSL — pick one) using the operator's template
• Mobile-test the lander on your phone
• Deploy the lander (Cloudflare Pages / Netlify / WP — your choice)
• Create a Facebook Pixel inside BM Events Manager
• tracking_inject_pixel(lander_path, pixel_id) — patch the base pixel + PageView
• Add ViewContent on page load + Lead on CTA click
• Wire conversions: vendor pixel forwarding (easy) or CAPI bridge (hard)
• Create a Custom Conversion in Events Manager for the Purchase event
• Smoke-test: send yourself through the funnel; verify all 4 events fire via Pixel Helper
• Produce 3 hooks × 1–2 formats = 3–6 creatives (your own — don't copy)

Phase 4 — Traffic test (3 days)

• Build 3 audiences (Broad / Interest stack / Lookalike-or-skip)
• Build the 3×3 matrix: 9 adsets, $5/day each, single creative + audience per adset
• Campaign: Traffic objective, optimize for Landing Page Views, ABO not CBO
• Launch. Set a 48-hour calendar reminder.
• Don't touch anything for 48 hours. Don't refresh the dashboard hourly.
• After 48h: sort by LPV-CTR, then CPC. Identify winners (LPV-CTR > 15%, CPC < $0.50)
• Kill any adset under LPV-CTR 8% or CPC over $1.00

Phase 5 — Sales campaign + scaling (week 2 onward)

• New campaign — objective: Sales. New, not repurposed.
• One adset per winning audience from Phase 4, $20–30/day each, optimize for Purchase
• Set custom column layout: spend, impressions, CPM, CTR, CPC, LPV, leads, purchases, CPA, ROAS, frequency
• Write down: Kill rule (2× payout no purchase) and Scale rule (+20% / 48h if ROAS > 1.4× & freq < 2.5)
• Wait 72 hours. Apply Kill rule strictly.
• Once 1+ adset is profitable, apply Scale rule.
• After 2+ stable winners, switch the campaign to CBO.
• Duplicate the winner horizontally: new LAL size, new interest, new geo, new placement.
• Rotate creative when frequency > 3.5 or CTR drops 30% from baseline.

Phase 6 — Resilience (do alongside Phase 4–5)

• Order a Privacy.com card (or equivalent) ready for ad-account #2
• Have a second personal FB profile, used normally for 60+ days, ready to add to BM
• Back up all creative files, ad copy, audience IDs to off-platform storage
• Bookmark 2 reputable agency-account providers
• Confirm pixel + audiences are at BM level (not ad-account level) so they survive a ban

Phase 7 — Organic compound (parallel, ongoing)

• Buy WordPress hosting + claim free domain (or use a separate niche domain)
• Install WP + Astra/Kadence + Elementor + the 6 essential plugins
• Build the 5 pages (Home, Blog, About, Contact, Privacy + Disclosure)
• Schedule content_machine.py as a daily cron — 1 SEO post + 1 YT script/day
• Set up the YouTube channel + first video the same weekend
• Submit XML sitemap to Google Search Console
• Review & publish AI-drafted posts daily (15 min/day)