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Glossary

Every acronym, jargon term, and tool name used in the course and the operator. If something on the site doesn't make sense, it's probably defined here.

Marketing terms

Adset

The middle layer of a Facebook campaign. You set the audience, budget, and optimization event at the adset level. Multiple ads can live in one adset.

Advertorial

A long-form article written to look like editorial content but actually selling something. One of the three pre-lander archetypes.

ABO / CBO

Adset Budget Optimization vs Campaign Budget Optimization. ABO: budget set per adset. CBO: campaign-level budget, FB distributes across adsets. Use ABO while testing; CBO when you have multiple stable winners.

CAPI

Conversions API — Facebook's server-to-server event tracking. Used when the pixel can't see a sale because it happens on a third-party domain (Module 06).

CPA

Cost Per Acquisition / Action. How much you pay (in ad spend) for one sale. Target: well under the offer's payout.

CPC

Cost Per Click. Usually means cost per link click (someone clicked through to your lander).

CPM

Cost Per Mille (per 1,000 impressions). Indicator of audience saturation and creative quality.

CTR

Click-Through Rate. % of people who saw the ad and clicked the link.

Custom Audience

A list of users you give Facebook (hashed emails, hashed phones, or pixel-tracked visitors). Used directly or as a seed for Lookalikes.

EPC

Earnings Per Click. Total commission ÷ total clicks. The bottom line of an offer's economics.

Frequency

Average number of times each unique user saw your ad. Above 2.5–3.5: fatigue setting in.

Gravity

Clickbank's score for "how many distinct affiliates made a sale on this offer recently." Proxy for "is anyone making money on this."

Hop link

Clickbank-specific term for the affiliate URL that routes the click + attributes the sale to you. Format: https://NICKNAME.OFFER.hop.clickbank.net.

Hook

The first 3 seconds of a video (or the headline of an image ad). What stops the scroll. Most important variable.

IPN

Instant Payment Notification — a webhook from a payment processor (Digistore24, Clickbank) to your server when a sale happens.

Lander / Landing page / Pre-lander

A page you own that sits between your ad and the vendor's offer. Pre-lander emphasizes "pre" — before the actual sales page. Same thing.

Lookalike Audience (LAL)

FB-built audience that resembles a Custom Audience seed. Sized as 1–10% of a country's population.

LPV

Landing Page Views — the optimization event you usually pick in traffic-test campaigns. Counts a view only after the pixel fires (filtering accidental clicks).

ODAX

"Outcome-Driven Ad Experiences" — Facebook's UI overhaul of the old objective system. New names for old objectives. "Sales" = the old "Conversions."

Payout

What the network pays you per sale. $30–$200 typical for digital products.

Pixel

FB's tracking script. Lives on your lander. Reports events back to FB so the algorithm can optimize.

Postback

A network → your-server → FB notification chain that tells the pixel a sale happened on a third-party domain.

Quiz funnel

Pre-lander format: 2–6 questions, fake "analyzing," personalized result that recommends the offer.

Rebill / Recurring

An offer that charges the buyer monthly. Lower upfront payout, pays you for months.

ROAS

Return on Ad Spend. Revenue ÷ Ad spend. Above 1.0 = profitable; target 1.4× for safety margin.

UTM tags

URL parameters (?utm_source=fb&utm_campaign=...) you append to lander links so trackers can attribute clicks back to the right ad.

Voluum / RedTrack / BeMob

Third-party trackers. Sit between your ad and your lander; generate per-click IDs; forward conversion data to FB CAPI.

VSL

Video Sales Letter — a long-form sales video, usually 10–40 min, the vendor's main conversion asset.

The AI operator

Agent loop

The repeated cycle of: model proposes a tool → operator executes it → model reads the result → proposes the next tool. Continues until the model returns text-only (final answer).

BrowserSession

The abstract interface implemented by both PlaywrightHumanSession and MCPChromeSession. Tools call this without caring which underneath.

ChromaDB

Local vector database used for RAG retrieval over the playbook chunks.

Dry run

The agent runs end-to-end but every irreversible tool returns "would-have-done" instead of actually doing it. Default. Always start here.

Hop / step

One iteration of the agent loop. Each step = one model call + maybe one tool call.

Human motion

The browser layer that adds Bezier mouse paths, log-normal step delays, Gaussian typing, overshoot clicks, etc. Defeats the most common bot detectors.

MCP

Model Context Protocol — Anthropic's standard for letting an AI model call external tools. Used by the Claude-in-Chrome adapter so Claude can see + drive a real Chrome window.

Policy layer

orchestrator/policy.py. Gates every high-risk tool call. Returns approved/declined to the agent.

Prompt caching

Anthropic SDK feature where parts of your prompt marked cache_control are billed at 10% on re-use within 5 min. Massively reduces per-step cost.

RAG

Retrieval-Augmented Generation. Look up relevant chunks of source material; include them in the prompt; the model uses them.

Risk level

"low" | "high" | "irreversible" — drives policy gating. Set per-tool.

Runner

A high-level CLI entry point that bundles a multi-step task. full_pipeline, content_machine, ban_recovery.

Stealth patches

JS injected into every page before load to strip navigator.webdriver, fix plugin lists, fake WebGL, etc. Defeats fingerprint-based bot detection.

Tool / @tool

A Python function the agent can invoke. Decorated with metadata (description, risk level, params schema).

uv

Fast Rust-based Python package manager. Replaces pip + venv + pip-tools.

Networks & tools mentioned

Anthropic

Makers of Claude. The LLM the operator's brain runs on.

Clickbank

Affiliate network for digital products. US-centric. Easy approval. Course's default pick.

Digistore24

Affiliate network. Strong in Europe. Built-in tax/payment handling.

MaxBounty / CrakRevenue / ClickDealer

CPA networks (lead-gen, app installs, etc.) — beyond the scope of the course's first-niche flow.

AdSpy / BigSpy / Anstrex

Paid competitor-ad databases. $50–150/mo.

Facebook Ad Library

Free, official database of currently-running ads. facebook.com/ads/library.

Privacy.com / Revolut / Wise

Virtual card issuers — used in Module 10 for ban resilience.

Hostinger / Cloudways / Kinsta

WordPress hosting tiers (cheap → managed → enterprise). Module 11 picks.

Yoast / Rank Math / Site Kit

WordPress SEO + analytics plugins.

Elementor / Astra / Kadence / GeneratePress

WordPress page builders + themes.

Ahrefs / SEMrush / Mangools

Paid SEO/keyword research tools, in order of price.

vidIQ / TubeBuddy

YouTube keyword + competitor research tools (free tiers usable).

CapCut

Free video editor — good enough for YouTube affiliate videos.

ElevenLabs

AI voice generation. Used for faceless YouTube voice-overs.